Tourism ministry launches marketing campaign to showcase India as premier marriage ceremony vacation spot


The Ministry of Tourism on Saturday launched an formidable marketing campaign to showcase India as a premier marriage ceremony vacation spot globally. Officers on Saturday mentioned the marriage tourism marketing campaign additionally goals to unlock the potential of India’s big marriage ceremony trade. Constructing upon the imaginative and prescient of Prime Minister Narendra Modi to creating tourism in a mission mode, the ministry has unveiled an “formidable marketing campaign aimed toward showcasing India as a premier marriage ceremony vacation spot on the worldwide stage,” in response to an official assertion.

The Ministry of Tourism on Saturday launched an ambitious campaign to showcase India as a premier wedding destination globally. (Pexels)
The Ministry of Tourism on Saturday launched an formidable marketing campaign to showcase India as a premier marriage ceremony vacation spot globally. (Pexels)

This marketing campaign additionally envisions to discover avenues of nice potential, for scaling tourism in India to new heights, the ministry mentioned within the assertion.

It seeks to “increase India’s marriage ceremony trade, by attractive {couples} from around the globe to embark on a exceptional journey to rejoice their big day in India,” it added.

Launching the particular marketing campaign, G Kishan Reddy, Union Minister for Tourism, mentioned, “Right this moment marks the start of a exceptional journey. A mission to place India because the epitome of marriage ceremony locations worldwide“.

A senior official within the ministry mentioned the marketing campaign was launched in Mumbai.

“With the launch of this marketing campaign, I invite {couples} from around the globe to discover the enchanting dream marriage ceremony locations throughout our unbelievable nation,” the minister mentioned.

Reddy mentioned the “360-degree method” of the marketing campaign will “be sure that each second, from the primary ‘hey’ to the ultimate ‘I do’ is a testomony to India’s heat embrace and wealthy heritage”.

The marketing campaign begins with profiling about 25 key locations throughout the nation, exploring how India matches into their marriage ceremony aspirations in a couple of manner. From breathtaking landscapes to sacred traditions, from tantalising culinary delights to cutting-edge infrastructure, this marketing campaign captures the essence of India’s grandeur, inviting {couples} to say ‘I do’ towards a backdrop that transcends creativeness, the ministry mentioned.

“It celebrates the fusion of India’s historical heritage with trendy magnificence, weaving a story that entices the world to embark on an unforgettable journey of affection and celebration,” the assertion mentioned.

A key spotlight of the marketing campaign lies in its collaborative method, developed in shut session with trade specialists, associations, and seasoned marriage ceremony planners, officers mentioned.

Their invaluable suggestions has formed a complete narrative that unravels India’s attract as a marriage tourism vacation spot, addressing various aspirations and showcasing the myriad aspects of this unbelievable nation, they mentioned.

Samit Garg, President, EEMA (Occasion and Leisure Administration Affiliation), mentioned, “It is actually fantastic to witness this concept come to fruition, and it appears to be shining brightly certainly”.

He additionally mentioned the Ministry of Tourism has translated the imaginative and prescient of the Prime Minister into motion and “introduced the marriage tourism marketing campaign to life”.

The marketing campaign delves right into a wealthy interaction of India’s beautiful locales, historical rituals, luxurious gastronomy, and world-class infrastructure, presenting a charming tapestry of prospects.

Prerna Saxena, CEO and Founding father of Theme Weavers Designs, mentioned, “India is certainly an enormous tapestry of cultural microcosms, every woven with its personal distinctive threads of traditions, values, colors, and pleasure”.

Utilising a 360-degree method, the marketing campaign will leverage the ability of digital advertising and marketing, social media campaigns, strategic partnerships with marriage ceremony planners, collaborations with home and worldwide influencers, and a bunch of offline and on-line activations.

The intention can also be to redefine India’s notion past the realm of royal, extravagant weddings. Its thematic focus encompasses marriage ceremony themes equivalent to seaside marriage ceremony, nature marriage ceremony, royal marriage ceremony, Himalayan marriage ceremony, and past, permitting {couples} to craft their dream celebration within the embrace of India’s attraction, the ministry mentioned.

This marketing campaign is only the start of the strategic endeavour to “elevate India as a marriage tourism vacation spot”, with additional initiatives deliberate to captivate the home market as nicely.

Unbelievable India’s marriage ceremony tourism marketing campaign goals to determine India because the “foremost alternative for {couples} looking for a rare marriage ceremony expertise” whereas bolstering the expansion of the marriage trade and general tourism in India. By way of this endeavour, Unbelievable India seeks to create timeless reminiscences and rejoice the fantastic thing about love towards the backdrop of India’s wealthy tapestry of traditions and treasures, it mentioned.

This story has been printed from a wire company feed with out modifications to the textual content.


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