Passport, cash, airtag? Why baggage woes are again


After returning to New York from Oslo in late Might, Harley Hendrix seen her suitcase containing a cherished Alexander McQueen costume had been diverted to Copenhagen. Additionally rotting in Denmark: packs of cheese that Hendrix had stuffed into the suitcase to deliver again residence. Whereas she hadn’t visited Copenhagen, Hendrix knew the bag was there as a result of, like many individuals as of late, she had tucked an AirTag inside. Delta Air Traces Inc. first informed her it was at John F. Kennedy Worldwide, then Dallas. However the tracker was pinging from Denmark.

A year after air travel stormed back from pandemic lows, overwhelming the system with airport chaos and luggage pileups, airlines are still struggling to keep up. (Pexels)
A 12 months after air journey stormed again from pandemic lows, overwhelming the system with airport chaos and baggage pileups, airways are nonetheless struggling to maintain up. (Pexels)

It took per week for Delta and its European companion KLM to seek out the suitcase and ahead it to New York. By then the cheese was spoiled, Hendrix stated. The classic black McQueen, nonetheless reeking of rotten Jarlsberg after a number of cleanings, needed to be tossed — together with Chanel and Missoni clothes and cashmere sweaters.

“All trash. A few of these gadgets I’ll by no means be capable of precisely substitute,” stated Hendrix, who curated her wardrobe over time from pattern gross sales and scouring second-hand websites. “I didn’t truly love the Chanel costume however did love the Alexander McQueen.”

A 12 months after air journey stormed again from pandemic lows, overwhelming the system with airport chaos and baggage pileups, airways are nonetheless struggling to maintain up. Simply final month, luggage stacked up from Newark Liberty to Los Angeles Worldwide after storms scrambled airline schedules within the northeast US. At Amsterdam’s Schiphol airport, some 10,000 luggage had been misplaced in someday, which KLM Chief Govt Officer Marjan Rintel blamed on the hub’s outdated programs.

Passengers are in the meantime arming themselves with Bluetooth gadgets in ever larger numbers, exposing a balky bag-handling system that’s typically a step behind clients — and placing stress on the {industry} to catch up.

Airways and baggage-handling corporations say they’re higher outfitted than final 12 months to maintain clients’ items from getting misplaced. The {industry} can be engaged on a plan to include the trackers into current programs, and looking for help from expertise corporations. One problem is to create a regular for interoperability between airways and machine producers — a place to begin for eventual options.

“There’s a enormous profit in complementing the airways’ monitoring information with the Bluetooth tracker data,” stated Getnet Taye, senior supervisor of worldwide baggage operations on the Worldwide Air Transport Affiliation, the {industry}’s fundamental lobbying group.

Present bag-handling tech is essentially bar-code primarily based, logging gadgets intermittently on their journey however not constantly. The back-end programs of airways, airports and ground-handling corporations can’t all the time communicate to one another, making them weak to breakdowns.

Hendrix used KLM to take her from Oslo to Amsterdam to attach with a Delta flight to the US. The Dutch airline stated it regrets the incident that led to her ruined clothes, and that “each piece of misplaced baggage is one too many.” KLM stated it’s intently monitoring technological developments, although it doesn’t use AirTag expertise to trace misplaced baggage as a result of the info can solely be shared with the proprietor of the tracker for privateness causes.

Delta, which offered Hendrix her tickets, additionally apologized. With its RFID-enabled programs, Delta misplaces luggage much less incessantly than different giant US international carriers, it stated.

A bag can go astray for any variety of causes, from airport Wifi alerts to snafus on transfers between airways. Schedule disruptions can result in pileups, like throughout final summer season’s disarray or the mass cancellations in December on Southwest Airways Co.

For now, Bluetooth programs add to the stress by offering customers of Apple AirTags, Tile or Samsung SmartTags with frequent updates when in vary of different enabled gadgets. Whereas passengers could know the place their luggage are before airways, customer-service desks can’t entry the identical data.

Airways’ responses haven’t all the time been reassuring. Deutsche Lufthansa AG initially tried to ban Bluetooth gadgets as a security threat, however shortly reversed itself. And every high-profile misstep drives passengers into the arms of producers like Apple and Tile maker Life360 Inc.

“AirTag gross sales actually started to ramp within the spring of ’22, which aligns with when the post-Covid journey surge started,” stated Nate Harmon, director of analysis at YipitData.

It’s too quickly to know whether or not airways have made a dent within the issues that erupted final summer season, when misplaced baggage was a byproduct of a spike in flight delays and cancellations. By means of April, US airways misplaced about 0.62% of luggage checked by passengers on home flights this 12 months, little modified from the primary 4 months of 2022, in response to statistics revealed by the Division of Transportation.

An enormous contributor to final 12 months’s chaos was a labor scarcity after the {industry} shed staff through the pandemic. Airways, airports and baggage handlers say they’ve staffed up, have improved working circumstances and are extra centered on retention.

Nonetheless, pileups stick with unsettling regularity. Shortages of ground-handling workers and tools had been guilty for disruptions in Edinburgh this month, the Scotsman reported. Staff within the UK, France, Switzerland and Belgium have snarled visitors this summer season or threaten to with extra strikes.

In Amsterdam, Schiphol stated the late-June baggage chaos described by KLM’s Rintel affected switch flights specifically. All the misplaced baggage belonging to the Dutch airline’s clients has now been despatched to its supposed vacation spot, the airport stated in an announcement.

A kind of passengers was Shay Lawson, whose cold-weather clothes was waylaid in Amsterdam whereas she continued on a go to to the Arctic Circle. The suitcase was lastly despatched north, however solely after Lawson was already headed again to Atlanta. It accomplished its circuitous journey 4 days after she did. “The frustration right here is that nobody informed me that they had situated my bag,’’ she stated.

Within the aftermath of final 12 months’s failures, Swissport Worldwide AG, one of many largest suppliers of airport floor companies, appointed a baggage “czar” to have a look at pinch factors and methods to enhance. It’s additionally working with clients to enhance digital monitoring, stated Chris Rayner, chief folks officer. An AirTag funding would have worth, however “needs to be a mixed effort,” he stated.

Tech spending additionally suffered through the downturn, slowing progress on a 2018 initiative to make sure baggage is logged at the least 4 occasions on a journey, and to encourage data sharing between contributors, in response to IATA.

“Proper now the most important problem is how airways and airports share data extra transparently,” stated Sumesh Patel, who heads the Asia-Pacific area of SITA, the industry-owned supplier of broadly used aviation expertise. “I don’t suppose there may be any shortcoming when it comes to expertise or options, the one drawback is collaboration.”

SITA affords a product that centralizes tracing of misplaced baggage and extends some instruments to passengers. There are additionally corporations like Berkshire Hathaway Inc. providing journey insurance coverage, and AirHelp, which supplies help securing refunds and compensation.

Airways additionally need tech corporations to raised clarify to clients that Bluetooth trackers don’t all the time give up-to-date data — including to airline prices and creating customer-service complications, in response to IATA’s Taye.

Apple and Life360 had no remark. Samsung stated about 11% of customers have set their SmartTag gadgets to luggage-finding mode. The corporate had no additional remark.

KLM provided Hendrix $109 in compensation for the ruined gadgets, in response to a message from the Air France-KLM unit she confirmed to Bloomberg Information.

The 54-year-old producer of government occasions wasn’t anticipating a lot, as she purchased the cheese for herself and for items with money, and had lengthy since achieved away together with her receipt for the McQueen, bought not lengthy after the trailblazing designer died in 2010. Nonetheless, she stated she was disenchanted.

“I might truly see precisely the place my bag was and but nobody would hear or seize it,” Hendrix stated. “I’ve bought 4 extra AirTags after this.”

–With help from Albertina Torsoli, Mary Schlangenstein, Supriya Singh, Mark Gurman and Sohee Kim.

(Updates with European strikes in 18th paragraph)

Extra tales like this can be found on

©2023 Bloomberg L.P.

This story has been revealed from a wire company feed with out modifications to the textual content.


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