Kerala Tourism plans to launch microsites for selling pilgrimage tourism


The Kerala Tourism is all set to return out with a set of microsites to advertise the state’s wealthy and various heritage, highlighting options of necessary locations of worship. As a part of this, a microsite that gives a variety of data in numerous languages on Sabarimala might be unveiled, a tourism division assertion stated on Friday. The revamped microsite on the hill-shrine in Pathanamthitta district may have complete data in 5 languages- English, Hindi, Tamil, Kannada and Telugu.

Kerala Tourism to launch microsites promoting state's heritage.(Unsplash/Abhishek Prasad)
Kerala Tourism to launch microsites selling state’s heritage.(Unsplash/Abhishek Prasad)

The 61.36 lakh venture may even function e-brochures on pilgrimage to the hill-shrine, 160 km north of the state capital, it stated. In addition to, the positioning will carry a promotional movie, it stated, including that lakhs of pilgrims go to the Ayyappa temple yearly and the venture is geared toward making their journeys hassle-free. The renovated website will present the pilgrims with extra data on the temples they will go to after worshipping at Sabarimala, their journey routes and the rituals to be adopted.

YouTube movies will additional substantiate the main points, authorities stated, stating that the efforts have been geared toward boosting Kerala’s fame as a serious pilgrim tourism state. The location will present data on not simply the routes, however the transport and lodging amenities within the neighborhood of the temples, thereby wooing a higher variety of pilgrims, it stated. The microsite may even present particulars of the most recent data on Sabarimala darshan, the topographical specialities of the hill-shrine, its cultural values and traditions. All these can allow potential pilgrims to chart their itinerary.

The Tourism Division sanctioned 61.36 lakh for the microsite on Sabarimala on October 16, after the working group involved accepted the venture, the assertion additional stated. Earlier, the division had sanctioned 60 lakh for an Augmented Actuality Heritage Tour of the famed Sree Padmanabhaswamy Temple within the state capital.

The Kerala Tourism can be planning to return out with a microsite on state’s Islamic traditions, art-forms, festivals and locations of worship, as a part of a 93.81-lakh digital venture that was additionally accepted by the working group on October 16, it stated. It has already developed comparable packages for the state’s Hindu, Christian and Jewish locations of worship. The Tourism Division is aiming at complete promotion of pilgrimage tourism within the state, the assertion added.

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