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PTI | | Posted by Akanksha Agnihotri, Thiruvananthapuram
Kerala on Friday bagged the celebrated World Accountable Tourism Award 2023, for its sustainable and women-inclusive initiatives efficiently promoted by the state’s Accountable Tourism Mission. State Tourism Minister P A Mohammed Riyas stated the state gained the award instituted by the Accountable Tourism Partnership and Worldwide Centre for Accountable Tourism (ICRT) within the ‘Finest for Native Sourcing – Craft and Meals’ class.

“The State RT Mission was chosen for the award, probably the most valued honour being given for sustainable and inclusive tourism initiatives, for linking women-led small and medium-sized enterprises (SMEs) to tourism actions and guaranteeing efficient advertising of indigenous merchandise,” Riyas stated in a launch. The London-based organisers chosen the Kerala Accountable Tourism Mission as a joint winner together with Eswatini, the erstwhile Swaziland, a landlocked nation in southern Africa, which is famous for eco-friendly Ngwenya Glass.
Riyas stated the worldwide award displays the common enchantment of accountable tourism initiatives that Kerala has efficiently carried out, thereby establishing a viable mannequin for the remainder of India in addition to different nations. “The crux of this mannequin is that it helps preserve nature and tangible and intangible heritage, whereas bringing substantial advantages to native communities,” the minister added. He stated the Kerala RT Mission has been implementing women-friendly tourism initiatives within the state with the assist of UN Ladies, the UN organisation devoted to gender equality and girls empowerment.
That is the second time Kerala RTM is getting the Accountable Tourism World Award, after its Water STREET challenge carried out in Maravanthuruthu in Kottayam district bagging the honour final 12 months. “The award jury recognised the work of the RTM in selling the ethnic and conventional meals of every locality by way of tourism, offering genuine native meals experiences loved in native properties for vacationers, in addition to producing further revenue for the native communities,” the Tourism Division stated in a launch.
The World Accountable Tourism Awards, which cater to Africa, India and Latin America areas, got in six classes together with Finest for Tackling Plastic Waste; Finest for Significant Connections; Finest for Native Sourcing – Craft and Meals; Addressing Local weather Change; Finest for Range and Inclusion and Finest for Nature-Optimistic Tourism.

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