Kerala authorities introduces social media bidding recreation to draw vacationers


After planning to popularise numerous scenic areas within the state that have been featured in hit films to spice up its tourism sector, the Kerala authorities has come out with one other progressive step to woo vacationers from throughout the nation and overseas by way of a bidding recreation that provides them an opportunity to win trip packages at low costs. The sport — referred to as ‘Vacation Heist’ — has on supply tour packages at “unbelievably low costs” and if one has a knack for bidding proper “in a loopy and inventive method”, they’ll get to get pleasure from a trip in God’s personal nation “at extremely low costs”, the Kerala Tourism Division stated in a launch issued on Sunday.

Kerala, located in the southern part of India, is a captivating destination for photographers. Known as "God's Own Country," Kerala boasts stunning backwaters, lush tea and spice plantations, and serene beaches along its picturesque coastline. With its vibrant culture, traditional art forms, and colorful festivals like Onam, Kerala offers a wealth of opportunities to capture the essence of this coastal paradise in your photographs.(Pixabay)
Kerala, positioned within the southern a part of India, is a charming vacation spot for photographers. Referred to as “God’s Personal Nation,” Kerala boasts gorgeous backwaters, lush tea and spice plantations, and serene seashores alongside its picturesque shoreline. With its vibrant tradition, conventional artwork types, and colourful festivals like Onam, Kerala affords a wealth of alternatives to seize the essence of this coastal paradise in your images.(Pixabay)

“Powered by WhatsApp, this distinctive recreation affords an exciting bidding expertise the place the winners can successfully steal tour packages showcasing Kerala’s globally acclaimed charming locations,” the discharge stated. The sport revolves across the idea of ‘lowest distinctive bidding’ the place individuals will compete to safe tour packages with their lowest bids in a most unusual method, it stated. “We now have unleashed Vacation Heist as an progressive instrument to redefine tour bundle promotions, inspiring strategic pondering, creativity, and a spirit of journey.

“It isn’t nearly bidding excessive, it is about bidding uniquely low to steal a bundle! Because the unique WhatsApp marketing campaign by Kerala Tourism, it additionally marks a historic milestone for tourism departments within the nation,” Tourism Minister P A Mohamed Riyas is quoted as having stated within the launch. In contrast to conventional auctions, strategic pondering and creativity are the hallmarks of this bidding recreation which is able to point out every participant’s distinctiveness, it stated. Maya, Kerala Tourism’s official WhatsApp chatbot (7510512345), is the platform for the sport, the discharge stated.

Launched in March 2022, the chatbot boasts of over 1.5 lakh contacts and greater than three lakh lively conversations, it claimed. As a part of the sport, Maya will unveil new tour packages daily for 30 days and customers must bid correctly to win, with recent possibilities to triumph every day of a month, the discharge stated.

“With 30 charming packages to seize, the bidders can search for a dream Kerala vacation,” it stated. On day one after the launch of the sport, Maya obtained a whopping 50,000 bids with fortunate winners securing packages price 30,000 for an unbelievable 5, it claimed. To take part within the bidding recreation, one has to ship the message ‘Vacation Heist’ to Maya, choose the bundle of the day and begin bidding, it stated. The profitable bid will probably be introduced daily after 3 PM, it added.

This story has been revealed from a wire company feed with out modifications to the textual content. Solely the headline has been modified.


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