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Walt Disney Co. is ready to open the world’s first Frozen-themed land at Hong Kong Disneyland Resort because the leisure big prepares to unleash $60 billion in spending throughout parks and resorts worldwide.
Primarily based on the favored animated movies, World of Frozen will open on Nov. 20 and recreate landmarks from the fictional kingdom of Arendelle together with Elsa’s Ice Palace. The attraction can have two rides — a ship journey by a winter wonderland that includes music from the films, and a sleigh-themed curler coaster — in addition to a restaurant serving Nordic-inspired meals.
World of Frozen is an enormous guess for Disney in Hong Kong, with the agency already serving to fund a HK$10.9 billion ($1.4 billion) enlargement of the park that additionally features a Marvel-themed attraction. The operation has reported eight consecutive annual losses, together with final 12 months’s HK$2.1 billion deficit, because it struggled to entice vacationers to the world’s smallest Disneyland park and Covid curbs hammered the journey sector.
“This beloved franchise will elevate Hong Kong Disneyland’s world presence,” stated Michael Moriarty, managing director of Hong Kong Disneyland Resort. The agency is dedicated to repeatedly delivering new and modern choices, he stated.
Past Hong Kong, although, Disney needs to develop its already dominant place as world’s largest theme-park operator.
It’s laid out an formidable plan to just about double spending on its theme parks and resorts to $60 billion over the subsequent 10 years, citing a lift to the underside line from rides, cruises and different sights. The corporate is trying to maximize a division that’s rising strongly, because it wrestles with seismic adjustments within the movie and TV business in addition to challenges for its streaming enterprise together with market saturation within the West and rising competitors in Asia.
The corporate says it has greater than 1,000 acres of land it might develop and has signaled it needs to do extra with a few of its hottest characters. Disney already has plans to open Frozen-themed sights in Tokyo and Paris. In the meantime, Shanghai Disneyland will get a Zootopia attraction later this 12 months.
The brand new attraction additionally serves as a litmus check for Hong Kong’s broader efforts to revive an economic system that’s been battered by years of pandemic isolation. The federal government, which owns 52% of town’s Disneyland park, has rolled out a collection of campaigns aimed toward reinvigorating the monetary hub’s enchantment to guests and stimulating consumption, however which to date have fallen flat.
Guests to the Hong Kong park must shell out extra cash ought to they go in peak season. Final month, town’s Disneyland introduced a one-day ticket for widespread days and seasons will price HK$879 for folks aged 12 and older, whereas a regular one-day go for different instances shall be HK$639. Annual go holders will be capable of go to World of Frozen on choose dates beginning Oct. 23.
Frozen is certainly one of Disney’s highest-grossing franchises. Mixed, the 2 movies — the primary launched in 2013 and the observe up in 2019 — have earned $2.7 billion worldwide, in keeping with Field Workplace Mojo. The recognition of the films has led to a sprawling empire that features a Broadway musical, quick movies, a podcast and merchandise that spans toys to costumes. A 3rd Frozen film is at the moment in growth.
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