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A brand new immersive eating, procuring and leisure attraction will open in Tokyo subsequent spring, as extra vacationers flood into Japan and shoppers stage a post-pandemic retail restoration.
Immersive Fort Tokyo will supply 12 points of interest unfold throughout 6 outlets and eating places, placing guests in the midst of fictional conditions comparable to a homicide thriller, or a treasure hunt. The venue will probably be solely indoors, making use of a shopping center in the midst of Tokyo Bay that closed its doorways final yr.
The brand new vacation spot is the brainchild of Tsuyoshi Morioka, a former Procter & Gamble Co. government who made his title by turning round Common Studios Japan by introducing new points of interest, together with the Wizarding World of Harry Potter. He’s in search of to faucet right into a wider world pattern towards immersive leisure, an business price an estimated $61.8 billion in 2019.
“This would be the world’s first everlasting immersive leisure facility,” Morioka mentioned on Thursday at a information convention to announce the occasion. “You’ll be part of the leisure.
The venue will take up two flooring throughout 30,000 sq. meters. Pricing and particulars of particular points of interest will probably be launched at a later date.
Katana Inc., the corporate established by Morioka in 2017, has labored to revamp different parks in Japan, comparable to Huis Ten Bosch close to the southern metropolis of Nagasaki and Seibuen Amusement park close to Tokyo.
Tokyo Disney Resort’s two parks and Common Studios Japan in Osaka have been among the many high 5 most visited amusement and theme parks worldwide in 2022, with every place attracting greater than 10 million folks yearly, in response to a report by researcher AECOM and the Themed Leisure Affiliation.
Gross sales at amusement and theme parks in Japan nearly doubled to ¥671 billion ($4.5 billion) throughout the fiscal yr ended March from a yr earlier, 93% of pre-pandemic ranges seen 4 years in the past, in response to authorities information.
Morioka mentioned that he needed to convey content material recognized inside and outdoors Japan to Immersive Fort Tokyo.
“Having a spot like this in Tokyo make sense and hopefully it would push extra vacationers to return and luxuriate in Japan,” Morioka mentioned. “I need to make Tokyo lead the world on this subject, and take it to the world.”
Tokyo Disney Resort operator Oriental Land Co. says vacationers from abroad made up about 10% of holiday makers in 2019 on the peak of Japan’s tourism increase, when the nation had greater than 30 million overseas guests.
The variety of overseas guests to Japan in August surpassed 2 million folks, 86% of the numbers seen in the identical month in 2019, in response to Japan’s Nationwide Tourism Group.
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