Vietnamese ‘incense village’ attracts vacationers with vibrant sticks for Instagram-worthy photographs

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In a tiny village in northern Vietnam, Dang Thi Hoa ties up a bundle of freshly dried incense sticks forward of Lunar New 12 months and watches a line of vacationers ready to pose for photos. Three generations of Dang Thi Hoa’s household have been dyeing incense sticks scarlet crimson, or magenta pink, forward of the brand new 12 months celebrations — generally known as Tet in Vietnam. However Hoa, and lots of different households residing and dealing within the “incense village” of Quang Phu Cau, now additionally make sticks in yellow, blue and inexperienced, catering to guests wanting to snap photographs for Instagram.

In this photo taken on January 20, 2024 a tourist takes a selfie picture in front of incense sticks arranged in the form of a Vietnamese flag in a courtyard in the village of Quang Phu Cau on the outskirts of Hanoi. Families living and working in the "incense village" of Quang Phu Cau now also make sticks in yellow, blue and green, catering to visitors eager to snap shots for Instagram. (Photo by Nhac NGUYEN / AFP)
On this photograph taken on January 20, 2024 a vacationer takes a selfie image in entrance of incense sticks organized within the type of a Vietnamese flag in a courtyard within the village of Quang Phu Cau on the outskirts of Hanoi. Households residing and dealing within the “incense village” of Quang Phu Cau now additionally make sticks in yellow, blue and inexperienced, catering to guests wanting to snap photographs for Instagram. (Picture by Nhac NGUYEN / AFP)

In entrance of 1 village temple, a whole lot of bundles of multi-coloured sticks have been laid to dry within the solar — organized within the type of a large Vietnamese map. “Our village has turn out to be a hotspot for vacationers,” mentioned Hoa, 45, who has been crafting incense sticks for 3 many years. The villagers make a wholesome sum from the selfie snappers. For 50,000 VND ($2), vacationers can spend so long as they like taking photos with a workshop’s sticks — which themselves value simply 50 cents for a pack of 20.

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At a close-by residence, a metallic stairway has been erected to permit photographs from above. Nguyen Huu Lengthy advised AFP that he was extraordinarily busy, with orders pouring in forward of Tet, when worshippers collect at temples to gentle incense or burn sticks on ancestral altars at residence. However even at his workshop’s peak busy season, he ensures somebody is on the market to chaperone the guests.

“I assign one or two individuals to assist guests discover the perfect angle for photographs — and to ensure they do not mess up the drying of the sticks,” Lengthy, 58, advised AFP. The vacationers appear appreciative. “The place could be very good, very vibrant, and it is actually an Instagram-worthy place,” mentioned Catherine Caro from the Philippines.

Quang Phu Cau, on the outskirts of Hanoi, is amongst a number of villages throughout Vietnam concerned within the historic incense stick commerce, with many households residing down its small alleys concerned within the dying, drying or whittling down of the bamboo bark.

The total work sequence contains hacking down bamboo branches to feed right into a whittling machine, dipping the skinny strips into buckets of vibrant dye, earlier than leaving the sticks fanned out on the road like bouquets to air dry. “I’m happy with our household’s conventional craft… and in addition really feel pleased as our village has turn out to be extra well-known,” mentioned Hoa. “I’m additionally incomes extra,” she mentioned, fortunately.

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